LinkedIn, like all social media is a way to connect with people who benefit by knowing who you are and what you do. It’s about relationship building, and building trust takes time. If you’ve been on LinkedIn a while and you’re not getting the results you want from your page, give these 10 advanced tips a try and rev up your profile and make it work harder for you!
1. Are You Publishing Yet?
Another great new feature is that any LinkedIn member can now publish their content on LinkedIn and promote it via either their Company Pages or Personal Profile. While most still tend to post only company related news or PR – think outside the box and publish industry related news, Op-Ed style pieces, white papers and infographics. Publishing a news piece about a company that you would like to do business with is a great way to open the door for dialogue!
2. Track Trending Content
This tool launched in spring of 2014 and it’s still not widely used but certainly worth your attention. Trending Content spotlights the most popular content being shared all over LinkedIn. While it’s a great way to stay on top of events and news in your industry – it’s also a fantastic way to share the spotlight with the trending stories by adding your pertinent comments.
3. LinkedIn Ads – Pricey, But May Be Worth It
Laser focused, targeted advertising is possible with LinkedIn’s Ad platform, but be cautious and monitor your ad spend closely, as that targeting comes at a hefty price tag. But remember who you are targeting: the CEOs and top decision makers in the company. One deal may be all you need to cover the cost of the campaign.
4. Create Your Own LinkedIn Group
LinkedIn Groups are a great way of reaching out to people that you would like to connect with – create a group and invite them to join. As a LinkedIn Group administrator, you can email your group members up to once per week. This lets you establish a relationship with your group members, while also establishing yourself as an authority or ‘thought leader’ in your field.
5. Use Pulse to Track Industry News
LinkedIn’s Pulse lets you follow specific people, companies, influencers, publishers or channels. Get their attention by commenting and interacting with them via their content. Send someone you want to connect with an InMail, with a few well thought out comments about their recent article – and you will get a response back 99 times out of 100! Here’s a complete guide by Neil Patel about LinkedIn Pulse.
6. LinkedIn – The Ultimate Lead Funnel
From SEO to website design, app development to manufacturing equipment, spend some time putting together a logical sales funnel to maximize your prospecting efforts on LinkedIn. Start with an entry-level product or service to build trust, then have a full menu of additional products and services you can follow up with after the initial sale.
7. Joint Venture Heaven
I am always amazed that people don’t realize what a goldmine of potential JV partners LI is! Keep an open mind no matter who you are connecting with on LinkedIn – they may not be a great fit for the product or service you are selling – but are your products compatible? Can you share resources or put together a package deal to sell to both companies customers? Always be looking for new ways to expand your reach into new markets!
8. LinkedIn for The BEST Leads
On a tight budget, so LinkedIn ads are not a good option just yet? Then take advantage of the many free options available to you on LinkedIn. With the highest visitor-to-lead conversion rate of any social network, LinkedIn allows you to share links to your landing pages in your status updates, and on your Company/Showcase pages. You can also include them (when appropriate!) in your group posts and LinkedIn’s publishing platform. The key is the phrase ‘when appropriate’ – don’t ever spam your contacts or groups just to get your links out there – it doesn’t work.
9. Find Out What Your Potential Customers Are Thinking
Although LinkedIn no longer offers the group Polls feature – you can still ask questions in groups to get people’s thoughts and opinions on current topics, industry issues etc. It’s a great way to start a conversation with possible customers and to focus on what your potential market’s real issues and pain points are.
10. Let Your Company Pages Be Your Company Showcase
LinkedIn offers so much more flexibility than most social marketing sites: you can create multiple pages, each specific to a division, product or service within your company. Each page can promote a specific product or service. Create pages specific to each vertical or market segment you service, so you can direct interested parties to the correct page on LinkedIn.
I hope these ideas get you started on LinkedIn – it’s one of the best places online to connect with decision makers anywhere in the world.
Here’s a few friends I’ve made over the years through LinkedIn:
Wheel Well Molding
Trim-Gard (aka Trim-Guard) manufactures Auto Molding, Body Side Molding, Wheel Well Molding and Door Edge Guard.
Albuquerque Website Design Company
Web Site Designers who know how to listen. Small business web design and website maintenance service.
Read more about them…
Selling or buying an item over 150 pounds on Ebay? Check out our incredible shipping rates on our Instant Online Freight Quote Calculator.
The best SEO book on the market with email support for the DIY webmaster.
Bankruptcy Lawyer in Dallas and North Texas
Bankruptcy Attorney Dallas, Bill Payne 12770 Coit Road, Suite 541 Dallas, TX 75251. Chapter 7, 11, 13 Bankruptcy Specialist. Contact us at 972-628-4904.
Visit her website
I started learning internet marketing and search engine optimization in 1999 and was one of the first SEO companies in Dallas, TX (2003). I’m a proven SEO expert, and my placement and that of my clients speaks for itself. With me you’ll get professional SEO consulting, seasoned guidance that really makes a difference in your bottom line without breaking the bank.
Chiropractor in Carrollton Texas
Carrollton Injury Rehab and Chiropractic. Top Quality Chiropractor Carrollton, TX treating Auto, Work and Sports Injuries. Call Now for a Free Consultation.
Kennedy and Kennedy – Attorneys At Law Arlington Texas
Early intervention in a criminal case can often make the difference between facing misdemeanor or felony charges, or indeed whether or not any charges are filed at all. Please do not hesitate to contact us to schedule a consultation to discuss the specific facts of your case.
Luxury Uptown Dallas apartments, high rises, condos, townhomes, lofts, homes for sale, rentals. The source for luxury Uptown Dallas real estate, high rise apartments, town homes, condos, lofts, homes.
Private Investigators in China
At chinainvestigator.com, our product is our captioned reports to our clients. We offer professional investigative services in Hong Kong. Please give us a call. Hong Kong cheating spouse surveillance, Hong Kong trademark infringement, factory investigation, Hong Kong process service and Hong Kong legal document service.
Read more about antler jewelry
Deer Antler Rings and Necklaces, Bracelets, Antler Wedding Bands and other jewelry are a statement piece for those of us who appreciate and are connected with the rural outdoors!
Editor-vetted search results
The Open Directory Project (ODP), also known as DMOZ (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links. It is owned by AOL but it is constructed and maintained by a community of volunteer editors.
Gate Repair Plano including Electric Gates
Lone Legacy Automatic Gates in Dallas Texas, is a family owned and operated residential gate repair and commercial gate repair company that provides driveway gates, electric gate repair, gate openers, iron gates, security gates, and access controls to Plano TX, Highland Park, and all surrounding Dallas Fort Worth cities.
Peripheral Neuropathy Treatments
Peripheral neuropathy treatments examined. The Rebuilder reverses neuropathy in 94%. Money back guaranteed. Diabetic neuropathy, toxic neuropathy… it’s doesn’t matter.
Check them out for biz op leads
Lead King offers top quality business opportunity leads, free training, ebooks, marketing software, and support, so you can build a successful business, and earn non stop profits!
Visit our site and Learn about our Flat Fee Divorce in Dallas
If you or your spouse has decided to file for divorce or for a modification of the provisions governing custody or visitation of your children, you will need Dallas family law attorneys who can ensure that your rights are protected throughout the legal process.