Comfort zones are dangerous places to be.
Once you reach a goal and a certain level of success, it’s so damn tempting to rest on your laurels. That’s when we can easily get lulled into comfort zones. You could just coast. But if you do, if you change nothing, you run the risk of being left behind.
Your customer’s needs and expectations change over time. What made them blissfully happy yesterday is old news tomorrow and there’s some whipper-snapper with clever messaging right behind you, eager and full of energy, ready to pounce. Oh, hell to the no!
To remain competitive and succeed in business,
we must learn to embrace change.
After all the sweat equity, time and money you’ve invested in your business, it’s the choices you make now that make all the difference and will determine how big your next step is, or how much you can walk away with when all is said and done.
You’re now at a new point on your entrepreneurial journey. You’re experienced and you know your customers and the intricacies of your business better than anyone. Do you truly appreciate what that’s worth?! That’s gold in them thar hills!
Business models evolve and shift as you grow.
Maybe you started as a retailer and now it’s time to switch to wholesaling. Or perhaps it’s the other way around.
Maybe you want to take your local business and grow by serving a national audience.
Maybe you’ve had your sleeves rolled up as chief maker and bottle washer and now you have to hire someone to do that.
Or perhaps you’re stuck toying with one idea after another without a clear idea on what needs to change.
Get off the second-guessing hamster wheel of hell!
To move your business to the next level, it’s time to make changes, to find solutions to challenges, to get clear on your priorities and make informed decisions that are in your best interest. You’re at a wonderful stage of your business’ life cycle. You have more options than ever before!
Yes, change will take effort and may require you to reinvent your role, shake up your current process, work with new vendors and even hire new team members.
In today’s market, doing things the way you’ve always done it before is the best way to ensure you won’t be doing it for long.
You could just coast, telling yourself “if it ain’t broke yadda yadda” but what if you embraced that bigger vision you’ve held on to for so long and finally made it happen?
What if scaling up your business allowed you to finally earn what you’re worth, finally brought your long-held dream for your business to life and gave you more time to spend with your friends and family?
You’re not willing to settle for doing more of the same, that’s so been there done that! You’re an entrepreneur, dammit, itching to evolve and innovate in a way that showcases your skills and expertise that sets you apart from your competition. Am I right?
“You are the storyteller of your own life, and you can create your own legend or not.”